MASTER THE MARKET
MASTER THE MARKET
The blueprint for beauty pros who are tired of being "stuck" and ready to finally understand marketing.
If you’ve ever felt like you’re just guessing when it comes to your marketing, you aren't alone. It’s frustrating to watch other people in the industry grow while you’re left wondering what they know that you don't. They aren't more talented than you, they just have a system that works while they’re busy working.
Master The Market is the video course I created to help you stop the trial and error. It’s a straightforward guide that shows you exactly how to build a professional brand that people actually want to pay for.
Here is what you’re going to learn inside:
Price your services for real profit: Stop second-guessing your worth and learn how to set prices that make people respect your time.
Fix your booking process: We’re going to make it easy for your clients to book and impossible for them to waste your time with a messy system.
Build a brand that stands out: Stop being just another person who does hair or nails and start being the specialist everyone wants to see.
Create content without the stress: I’ll show you how to make posts that build trust and bring in bookings so you can stop staring at your phone wondering what to say.
Keep your clients coming back: It’s easier to keep a client than to find a new one, so we’ll go over how to build loyalty that keeps your chair or table full.
If you’re tired of feeling confused about how to market yourself, this is the help you’ve been looking for. You have the skills and you have the work ethic, now you just need the plan to make sure the right people see you.
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INTRODUCTION
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MODULE 1: Build Your Booking Foundation Before You Market
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Lesson 1: The Truth About Pricing & Why It Impacts Marketing
Learn about how pricing either attracts or pushes away clientele, common underpricing mistakes that beauty service providers make, and the importance of having confidence in your pricing.
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Lesson 2: Set Your Pricing to Reflect Your Value
Learn how to stop guessing and start charging based on time, product, and expertise, along with a pricing model to follow that increases your income.
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Lesson 3: Choose the Right Booking Platform for Your Business
The top booking platforms to use, along with the pros and cons.
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Lesson 4: What Your Booking Site Needs to Convert Visitors into Clients
Learn the non-negotiables and common mistakes that turn clients away from booking with you.
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MODULE 2: Business Foundation & Strategy
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MODULE 3: Creating a Profitable Instagram Strategy
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Lesson 1: Setting Up Your Instagram Profile for Success
This is how to set your profile up so you turn profile viewers into followers!
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Lesson 2: Content Strategy That Converts
Learn the different types of content you should be posting to get bookings, followers, engagement, and build your community.
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Lesson 3: Creating Captions That Make People Take Action
Here is the outline to follow that makes creating captions and getting booked from them 10x easier.
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MODULE 4: Creating Engaging, High-Quality Content
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Lesson 1: How to Film High-Quality Content
Learn how to create simple, high-quality content that performs well!
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Lesson 2: Editing for Engagement
These are the secrets to editing content that keeps people engaged.
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Lesson 3: Creating Attention-Grabbing Reels
Learn the power of hooks and how to use them correctly.
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Lesson 4: Creating Attention-Grabbing Carousels
Don’t sleep on carousels! This is how you can use them to grow your page and business.
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MODULE 5: Growing Your Following & Building Authority
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MODULE 6: Staying Consistent & Organized
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Lesson 1: Tracking Performance and Adjusting Strategy
Understand and track your analytics so you learn what’s working and what’s not for your business.
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Lesson 2: Creating a Repeatable Content System + A Weekly Marketing Flow
You shouldn’t be stressing about what to post everyday. This is a system that will allow you to stay consistent no matter what life throws at you.
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MODULE 7: Setting Business Goals & Intentions
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MODULE 8: Scaling Beyond Instagram
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Lesson 1: Starting An Email List
The importance of having an email list outside of social media and how to start collecting emails.
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Lesson 2: Creating an Effective Email Marketing Strategy
Learn the strategy behind sending emails that get you booked.
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Lesson 3: Leveraging Other Platforms
Understand the importance of using platforms like TikTok and Threads to get more eyes on your business.
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MODULE 9: Long-Term Success & Growth
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Lesson 1: Building Brand Loyalty and Retaining Clients
Learn how to position your business to have repeat clients and loyal clientele.
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Lesson 2: Expanding Your Business with New Revenue Streams
Learn how to make more money without having to be behind the chair and expand without burnout.
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Lesson 3: Staying Motivated and Avoiding Burnout
Learn how to push yourself to keep going so you see success long-term.
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