MASTER THE MARKET
MASTER THE MARKET
This course is for beauty service providers who are ready to grow their business, get seen by the right clients, and stop feeling stuck when it comes to marketing.
By the end of this course, you’ll know how to:
Price your services with confidence so people respect your work
Set up your booking process the right way to make things easier for you and your clients
Build a brand that helps you stand out and attract the clients you actually want
Create content that gets attention, builds trust, and brings in more bookings (without the stress!)
Stay consistent, track your progress, and know what’s working for your page
Keep clients coming back and start adding extra income to your business
If you’ve ever felt confused about how to market yourself or you’re tired of watching others grow while you feel stuck, this is for you.
You’ll also get a free 30-minute Q&A with me after finishing the course, plus free access to my private Paid Girl Society chat where beauty service providers share tips, network, and support each other.
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INTRODUCTION
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MODULE 1: Build Your Booking Foundation Before You Market
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Lesson 1: The Truth About Pricing & Why It Impacts Marketing
Learn about how pricing either attracts or pushes away clientele, common underpricing mistakes that beauty service providers make, and the importance of having confidence in your pricing.
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Lesson 2: Set Your Pricing to Reflect Your Value
Learn how to stop guessing and start charging based on time, product, and expertise, along with a pricing model to follow that increases your income.
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Lesson 3: Choose the Right Booking Platform for Your Business
The top booking platforms to use, along with the pros and cons.
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Lesson 4: What Your Booking Site Needs to Convert Visitors into Clients
Learn the non-negotiables and common mistakes that turn clients away from booking with you.
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MODULE 2: Business Foundation & Strategy
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MODULE 3: Creating a Profitable Instagram Strategy
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Lesson 1: Setting Up Your Instagram Profile for Success
This is how to set your profile up so you turn profile viewers into followers!
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Lesson 2: Content Strategy That Converts
Learn the different types of content you should be posting to get bookings, followers, engagement, and build your community.
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Lesson 3: Creating Captions That Make People Take Action
Here is the outline to follow that makes creating captions and getting booked from them 10x easier.
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MODULE 4: Creating Engaging, High-Quality Content
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Lesson 1: How to Film High-Quality Content
Learn how to create simple, high-quality content that performs well!
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Lesson 2: Editing for Engagement
These are the secrets to editing content that keeps people engaged.
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Lesson 3: Creating Attention-Grabbing Reels
Learn the power of hooks and how to use them correctly.
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Lesson 4: Creating Attention-Grabbing Carousels
Don’t sleep on carousels! This is how you can use them to grow your page and business.
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MODULE 5: Growing Your Following & Building Authority
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MODULE 6: Staying Consistent & Organized
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Lesson 1: Tracking Performance and Adjusting Strategy
Understand and track your analytics so you learn what’s working and what’s not for your business.
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Lesson 2: Creating a Repeatable Content System + A Weekly Marketing Flow
You shouldn’t be stressing about what to post everyday. This is a system that will allow you to stay consistent no matter what life throws at you.
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MODULE 7: Setting Business Goals & Intentions
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MODULE 8: Scaling Beyond Instagram
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Lesson 1: Starting An Email List
The importance of having an email list outside of social media and how to start collecting emails.
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Lesson 2: Creating an Effective Email Marketing Strategy
Learn the strategy behind sending emails that get you booked.
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Lesson 3: Leveraging Other Platforms
Understand the importance of using platforms like TikTok and Threads to get more eyes on your business.
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MODULE 9: Long-Term Success & Growth
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Lesson 1: Building Brand Loyalty and Retaining Clients
Learn how to position your business to have repeat clients and loyal clientele.
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Lesson 2: Expanding Your Business with New Revenue Streams
Learn how to make more money without having to be behind the chair and expand without burnout.
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Lesson 3: Staying Motivated and Avoiding Burnout
Learn how to push yourself to keep going so you see success long-term.
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OUTRO